“Getting insurer recognition is your first step to growing and sustaining a successful private practice,” says Kingsley Hollis, Head of Business Development, ePractice. But why should you bother and how can it benefit you long-term? In this update, Kingsley breaks it down.
Watch the full chat: ‘Proven Strategies to Elevate Your Private Practice‘
The power of insurer recognition: what’s in it for you?
Here’s the deal – you’re not automatically recognised by insurers. But if you can get in the system, it smooths the whole process for you. Being recognised means you can get more patients, build trust with insurers and access more opportunities.
The PPR profile: your key to recognition
The PPR (Private Practice Register) is your golden ticket. It’s the place to manage your profile and make sure everything’s up to date. Some insurers use The PPR to verify your details and speed up the recognition process and having that recognition might help hospitals consider you more favourably for practising privileges. When you update your PPR profile, it shows you’re a pro who takes their work seriously. It’s a win-win for credibility.
And the best part? It cuts down the hassle of managing multiple documents across many organisations. One profile, one place to keep it all updated. Easy.

Maximise your recognition: start strong and grow stronger
In the beginning, it’s important to focus on growing your patient list, even if it means accepting lower insurance fees. A larger patient base will lead to more referrals and word-of-mouth recommendations, helping you build a solid foundation for success.
Think long-term: build your brand your way
Once you’ve got a steady patient list, it’s time to adjust things to fit your long-term goals. Consider balancing your mix of insured and self-pay patients to give yourself more time for what really matters. Maybe even think about opening a second site or bringing in an associate. The possibilities are endless once you’ve got recognition under your belt.
Streamline with practice management software
A big recommendation to help your practice run smoothly is using practice management software (PMS). It’ll save you time, reduce admin headaches and help keep everything organised as you grow. Plus, it’s one more way to show patients and insurers that you’re a modern, efficient practitioner.
Our PMS, ePractice, is a trusted solution that transforms the way private healthcare professionals run their practices, clinics and hospitals. Used by 1000s of practitioners, it streamlines patient management, invoicing and other key tasks, reducing admin time and boosting productivity. Our expert team is constantly enhancing ePractice to ensure it remains a comprehensive, 360° solution for private practice management — both now and for years to come.
Watch the full chat and get the checklist
Ready to boost your practice? Watch our chat ‘Proven Strategies to Elevate Your Private Practice’ or get our free checklist of top-tips and start your journey towards more patients, more referrals and more growth.